Good lord, how many paradigm-shifting announcements can Mac gamers handle? Just when we were getting used to the idea of Parallels and Crossover virtualization and dual-booting as the new standard practice of Mac gamers, InsideMacGames.com reports on Cider, “a software portability engine for Apple’s Intel-based Macs… [that allows] video game developers and publishers to deploy their Windows-based titles on Apple’s new Intel Mac - quickly, easily, and without the need for traditional porting.”
Lets give this announcement the credit its due with a hearty and sincere holy shit. Now, lets think of all the concepts exploding in our Mac-gaming heads: BootCamp gaming; dual-booting; the $200 I spent for a copy of WinXP; the certain death of the entire Mac porting industry.
This means, on the one hand, that Mac gamers will be able to walk into the same stores as everyone else and find hybrid versions of their games, like Blizzard has always done. Thus, the biggest barrier to Mac gaming — availability, distribution, and shelf-space — has been effectively solved.
But is this really the silver bullet for Mac gaming nirvana? Probably not.
The Mac gaming market is still incredibly fractured, bedeviled by rampant piracy, and slow to grow. All the Cider announcement will do, at best, is broaden the concept of what “mainstream” games are big enough to warrant a Mac “version” by lowering the cost of entry. That is because Cider replaces the long and tedious work of porting with a simple “wrapper” that can be implemented in just a few hours or days. But Cider only accounts for the technical costs of bringing a game to the Mac. The wrapper still needs to be liscenced and implemented by gaming companies, which will then have to offer technical support the “Mac version” of their game, market it separately to Mac gamers, make sure their disks are cross-platformable, and share their revenue with Cider. So even though it now becomes a lot cheaper to bring a game to the Mac from a technical perspective, a lot of companies will still not want to invest in the additional “to-market costs” given the very real risk and with only a moderate chance of profitability.
What also won’t change is the availability of homebrew, shareware, and small-developer titles where a lot of the innovative experiments are occurring. Cider makes its money by taking a cut of the revenues a game generates. They will probably not be interested in working with a small developer who might sell only 1000 units or less. In fact, when I sent them an email posing as a developer and asking exactly this same question, they completely ignored me. So for aficionados of the indy gaming scene, dual-booting will probably remain your only viable option unless virtualization technologies like Parallels or Crossover prove to be broadly capable.